August 2019 Educational Program

When:  Aug 6, 2019 from 11:00 AM to 2:30 PM (PT)
Associated with  Napa-Sonoma Chapter

Join us for our August Program at Beaumont Farms. Come connect with your industry peers in the Napa-Sonoma area and enjoy the program!


Cha Ching: There is No Money in Sales for 2nd Place

If you don’t think you’re a salesperson… think again. It’s a common misconception that people that do all of the selling are the only sales people. Everyone is in sales,regardless of their profession. Even the best salespeople can get better and high performing teams can sharpen their focus. A regular sales checkup is critical to assessing and addressing the strengths, weaknesses and opportunities of your sales efforts.

Even though you have most likely been in sales for years, you have probably neglected to improve your most important competitive sales weapon—you. Meryl dives in to the sales strategy and techniques that will increase your margins and build client loyalty. You will learn sales skills to apply some of the latest thinking and take sales performance to a whole new level.

Key Messages will include:

- Email to Conversation

- Selling Techniques That Will Bring in Sales Immediately

- Effectively Sell Benefits Over Features

- It’s NOT About Price

- Qualifying Questions That Will Close Clients

Guest Speaker

Meryl Snow, Author of Booked It! and Cha Ching


Meryl is a speaker, trainer and consultant and the author of ‘Booked It!’, ‘Cha Ching, There’s No Money in Sales for 2nd Place’ and the founder of The Triangle Method, an online sales training platform. 

She’s ambitious, focused and confident. This is more than a job; she’s on a mission to help businesses get on their own path to success. Meryl’s a passionate believer in entrepreneurship and uses her gifts to support businesses build a stronger economy. Her philosophies have proven successful for not only her own business, but also many other companies, trade organizations, and universities have benefited from her training and advice.

Meryl’s particular areas of focus are sales and marketing, as well as design and branding. She provides consulting, coaching, and training services for a wide range of clients. Her innovative leadership has earned prestigious accolades for her companies locally, nationally and internationally. She has undoubtedly helped many other companies through her keen insight and an effervescent approach to teaching methods of success. 

Combining knowledge from her decades of experience with humor, she creates informative and

interactive presentations. These range from small internal company meetings to large scale conferences. She speaks with groups from the heart with warmth and knowledge, and covers the funny side of life and business.

Her recent claim to fame is raising her well behaved chickens, Gertrude, Jack & Chicken and her very busy bees.


11:00am-12:00pm -- Reception and Networking 

12:00pm-1:00pm -- Presentation by Meryl Snow, Author of Booked It! and Cha Ching

1:00pm-2:30pm – Lunch provided by Cuvee Wine Country Events

About Our Venue

Beaumont Farms -  

Enter into this special place with it’s gorgeous white buildings & barns that frame this expansive ranch in Petaluma, California. Inside you’ll be surrounded by rolling hills, farmhouses, horse barns, training arena, private pond, stunning vistas and manicured gardens. This thoughtful property has been restored from a once well respected hunter/ jumping facility to a now operating non-profit educational facility for children and horse rescue center.

Distinct Locations -

Distinct Locations holds the keys to some of the most exclusive venues within wine country and beyond.   Their portfolio of venues can accommodate all ranges of group sizes from the intimate to the grand, perfect for any wedding, corporate event, or private gathering.

Thank You Event Sponsors

Venue: Beaumont Farms
Venue Event Management: Distinct Locations 
Catering: Cuvee Wine Country Events 
Linens: BBJ Linens
Entertainment & Audio-Visual: A&A Music Events 
Wine: Martin Ray Winery
Restrooms: Luxury Mobile Restrooms
Rentals: Party, Tents and Events
Photography: Rachel Simpson Photography


Early Bird (ends Tuesday, July 30, 2019)

Member: $50
Non-Member: $75



Member: $75
Non-Member: $90



Member: $15
Non-Member: $25

Full refund issued if cancellation occurs by Tuesday, July 30, 2019. No refunds will be issued following this date. Tickets are not transferable to a future date.


Beaumont Farms
5580 Red Hill Road
Petaluma, CA 94952


ILEA Napa-Sonoma Programs VP