Sarah Drake, Cole Drake Events
How did you get into the industry and current position?
It was a gradual progression of working in hotel event management, Wineries & fine dining. Apparently that is the trifecta for experience in wedding planning 😊
What is your biggest challenge and how can ILEA help?
Balancing running the business and servicing clients. The need for more automation for business management and seeking more tools for that.
What has been your greatest accomplishment in your career?
11 events in 4 days for a clients wedding weekend. Who needs sleep when you have coffee?
Why do you attend ILEA meetings?
Networking and re-visiting talent to use in hiring for clients.
Name a person that has inspired you and why?
Innovators of industry like Elon Musk and Lynn Easton. They are constantly light years ahead and making progress that benefits the whole industry, not just shareholders (in Elon Musk’s case).
What is a fun fact or unique piece of information about yourself?
I have been working towards getting my private small craft pilots license.
What advice do you have for prospective members?
Join and network your ass off. You never know when you will meet someone who is exactly offering the right talent/service/product that you were just looking for.
People are inherently cool, even if they don’t realize it. That part makes them cooler!
What is your proudest moment?
When I brought my 3 month preemie daughter home from the hospital. Scariest moment that followed was when I got her home and put her in the bassinet and looked at her like, “now what do I do?” Those tiny humans come with NO instruction manuals and you’ve got to figure it out as you go. That’s also what being a wedding planner is all about – being flexible and resourceful!
Sarah Drake & Stephanie Cole