“Defining & Communicating Your Brand”


 Every employee in an organization is a key to having a strong brand, and should be recognized as a salesperson, regardless of their actual title.

They represent YOU. This session will help you identify your brand voice and how to properly communicate it through all channels.

·         Identify your exclusive brand voice

·         Create a culture of sales

·         Effectively communicate your brand

·   How to properly present yourself in any setting



WHEN: Thursday, March 8th, 2018

11:00am-12:00pm: Reception + Networking

12:00pm-1:00pm: Presentation by Kate Patay 

1:00pm-2:30pm: Lunch


WHERE: BR Cohn Winery 

15000 Sonoma Hwy, Glen Ellen, CA 95442

About our Venue 

The Sonoma Mountain to the west of the B.R. Cohn estate acts as a buffer to the coastal fog. We also benefit from the continual air movement created by the narrowing of the valley between Sonoma Mountain and the Mayacamas Mountain Range at our location. These climatic factors, combined with our vineyards being situated over hot springs, result in an earlier bud break and extended growing season for our fruit. Our grapes develop full tannins and flavor profiles every year, even in the most challenging vintages.

Our breathtaking sites are sure to create an unforgettable experience for you and your guests. With a wide variety of locations, the options are endless and the property is sure to impress.

About our Speaker 

Kate Patay, CPCE

Kate is an international speaker & consultant, former NACE national board member, SEPA Advisor and Lecturer at The International School of Hospitality in Las Vegas. She’s been a recognized industry professional for nearly 20 years in many facets of special events.

In 2015 she was honored with the coveted Pacesetter Award from the Convention Industry Council (CIC) and an Esprit Award from ILEA for her work in the Green Sector of Events. In 2016, she received the Event Solutions Spotlight Award for Innovation. She was an integral part of Creative Coverings receiving Emerald Green Certification in 2012, giving them the distinct honor of being the only national linen company with this coveted eco-friendly designation.

Kate has been also nominated as Nevada’s Saleswoman of the Year and Citizen of the Year in addition to being honored as not only the Most Influential Person in Northern Nevada by the Top 100 Influencers, but as the “Person to Know” by the Reno Gazette Journal, and one of the top 20 Under 40 by Special Event Magazine. Smart Meetings has named her as one of the Top 25 Industry Professionals in 2017 and she consistently is in the Top 3 #EventProfs in North America as ranked by Eventopedia. 



Venue:  BR Cohn Winery

Wine: BR Cohn Winery & Viansa Sonoma

Speaker:  Kate Patay

Event Planner: Orchard Avenue Events

Photography: KMR Photography 

Rentals: Bright Event Rental

Catering: Pascaline’s Fine Catering 

Entertainment: Nor Cal Pro Sound 

Speaker Lodging: Landmark Vineyards

Florals: Poppystone Floral Design

Video: Ken Snipes Cinema