ILEA Napa-Sonoma Board of Directors


Brook Altman, Orchard Avenue Events Brooke Altman, President

Orchard Avenue Events

In 2003, while working in sales for a wine distributor and as a restaurant manager in Connecticut, Brooke decided that California was the place she wanted to be!  She packed herself up and moved to San Francisco in search of her dream job.  Brooke started working as an Event Coordinator for Knights Catering for a few years, before moving to Sonoma to work as the Director of Events at Viansa Winery.  It was at Viansa where she became an ILEA member, and have been one for 7 years now. Brooke just launched her new event planning company last year, Orchard Avenue Events, and is looking forward to continuing her ILEA involvement with Orchard Avenue Events and as the new ILEA Napa-Sonoma board President.


Victoria PetersonVictoria Petersen, Immediate Past President

Grant Thornton

Victoria is the Events Marketing Manager for Grant Thornton LLP Public Sector.  In this role she designs and fabricates trade show booths and theme events for internal and external audiences. Events include holiday parties, partner retreats, knowledge fairs, and company meetings. She also writes and produces collateral and other marketing outreach. Victoria has been a member of ILEA Napa-Sonoma since 2011 and before that a member of the ILEA Washington DC chapter.  Her event “Once Upon a Midnight Dreary” received a Capital Award for decor.

Victoria is a Certified Meeting Planner and Project Management Professional and holds a B.S. degree from UC Davis in Environmental Design and a certificate in Floristry from Santa Rosa Junior College.  She lives in Windsor, CA and enjoys hiking with her dogs.


Heather Nelson, Encore Events Heather Viera, VP of Programs/President Elect

Encore Rentals
1300 Petaluma Blvd. North
Petaluma, CA  94952

Heather Vieira had worked in the hospitality industry for over 17 years. She started her career doing marketing and events for Cattlemens Steakhouse. After working there for over 10 years, she decided to try her career in hotels. She worked as the Catering Sales Manager at the Sheraton for about 4 years. After having a child, she decided that working events wasn’t the right fit for her. She then joined the Encore Events team about 3 years ago as the Business Development Manager. She has also been a part of ILEA Napa Sonoma for over 6 years, attending events and in the last two years been a part of he Events Committee and now the VP of programs. She is excited to plan this years events, while meeting and introducing people in the Events Industry.


Madeleine Reid, VP of Communications Madeleine Head Shot

Treasury Wine Estates
8555 Sonoma Highway
Kenwood, CA, 95453

Madeleine was born into the event and hospitality industry, a product of two restaurateurs. She began her career working for a luxury catering company which taught her the intricacies of planning events, and also afforded her the opportunity to travel and participate in international food and wine shows. After  years of honing her craft on catering side of the event industry, Madeleine ventured into the wine business. Now, her enthusiasm for luxury events and wine aligns well with her position in the Events Department at Treasury Wine Estates, where she designs custom event experiences for clients, seeing the event from beginning to fruition. Madeleine has been an ILEA member for two years and is honored to serve on the Board of Directors.

Jerry Schultz, VP of Membership

Portable Party Crew West
PO Box 1428
Novato, CA  94948



Anthony LevyAnthony Levy, Director

Park Avenue Catering
591 Mercantile Dr
Cotati, CA  94931

Anthony has 20 years of experience in the special event industry and is a founding member of the ILEA Napa-Sonoma Chapter.  He is passionate about local and international cuisine, and any opportunity to enhance the culinary experience. Anthony’s passion for food started by “enjoying all of my mum’s cooking and baking.  I love to serve, create and solve”.


Antoinatte Allison, Pure LuxuryAntoinette Allison, Director

Pure Luxury Transportation
4246 Petaluma Blvd., North
Petaluma, CA 94952

Bio: Coming Soon



viansa, networking, ises, event coodinatorKristen Hardy, Director

Viansa Sonoma
B.R. Cohn Winery
25200 Arnold Drive
Sonoma, CA 95476


Kristen started her career in the event industry at Viansa Winery as the assistant, which also counted towards her required internship for her Chico State Hospitality Degree.  She quickly fell in love with the industry, especially weddings, and continued to work for Viansa after her internship ended.  She is now the Director of Events where she facilitates and manages a variety of different social and corporate events.  She has been a member of ILEA for the past two years and is looking forward to being more involved in the event community by being on the ILEA Board.


Carina head shotCarina Hessmer, Director

Entire Productions
425 Bush Street #405
San Francisco, CA 94108
415.291.9191 x705

Carina’s career truly launched when a strategic management plan she wrote led her to pause her studies at Cal Poly to join a team of entrepreneurs developing a lifestyle brand headquartered in Big Sur, CA. For two years Carina worked on designing the company’s brand experience, building, educating and training the team as well as developing the various properties involved in the flagship location. The project included the revival and development of the famous Hamlet Property off Highway 1 (farm to table restaurant, wine bar, event spaces, gardens, gift store & catering via a mobile kitchen) as well as the acquisition and development of over 400 acres adjacent to Hearst Castle Ranch (an executive retreat, eco-incubator and farm).

While the beauty and tranquility of the Central Coast had it’s charms, the lure of the vibrant entrepreneurial and thriving event culture in San Francisco led Carina to move North in 2013. Once in San Francisco, she completed her thesis in experience design; specifically on how the transition from a service based economy to an experience economy has impacted the hospitality industry. With a degree checked off on her list of to do’s, she quickly immersed herself in the city’s multifaceted events industry.

Now, after a year of working as account executive with the amazing Entire Productions team, an entertainment booking agency headquartered in the Financial District, she is enjoying her recent promotion to Director of Experience Design. In her new role she will focus on elevating Entire Productions’ experiential offerings while concurrently continuing to work directly with event & meeting planners, DMC’s and corporations in matching them with the best talent for their events.

Her involvement on the board of directors for ILEA Napa/Sonoma, her co-chair position for the San Francisco MPI Chapter (MPI’s largest chapter) Gala, collaboration with the League of Creative Interventionists, as well as continuous involvement and attendance at various festivals (including Burning Man, Lightning in a Bottle and Coachella, to name a few) enables her to stay at pulse of the entertainment industry, ear to the ground, spotting and identifying new trends to present to planners looking for the newest and freshest ideas.


Lindsey SteelLindsay Seel, Director

Exclusive Venue Manager
Paula LeDuc Fine Catering
Office: 510.547.7825 | Direct: 510.229.5406

After seven years in corporate America as a sales & marketing manager at Nestle USA, Lindsay and her husband took a year off to travel the world and explore their life passions. Following their sabbatical, they returned to the US and took a chance on a life in California. Lindsay joined Paula LeDuc Fine Catering as an Exclusive Venue Manager, where she oversees event logistics at seven properties. This is the perfect combination of her sales, marketing and events background.

Lindsay loves being involved in ILEA for many reasons, including meeting new friends, learning more about the events industry and increasing membership opportunities. She also gives her time to the Junior League of Napa Sonoma, where she serves on the community outreach committee.


Pilar Mustafa, Director


Flutter Events
PO Box 14776
Santa Rosa, CA 95402

Anyone who meets Pilar will see that her passion for events is all consuming.  Her ultra-organized personality combined with energy and creativity is what her couples appreciate most.

With over ten years of event experience, including corporate event planning and production in New York followed by winery event and wedding planning in Napa and Sonoma, Pilar has a wealth of professional experience which sets her apart in the event industry.

Pilar is fiercely loyal, unapologetically enthusiastic (and honest), and believes trust is the ultimate key to success in any relationship. She has been a member of the ILEA Napa-Sonoma chapter for 2 years and served on the events committee since 2015.