ILEA Napa-Sonoma Board of Directors



Heather Viera, President

Encore Rentals
1300 Petaluma Blvd. North
Petaluma, CA  94952

Heather Vieira has worked in the hospitality industry for over 17 years. She started her career doing marketing and events for a local restaurant chain. After working there for over 10 years, she decided to try her career in hotels. She worked as the Catering and Sales Department at the Sheraton Hotel for about 4 years. After having children, she decided that working events wasn’t the right fit for her. She then joined the Encore Events team about 6 years ago as the Business Development Manager. She has also been a part of ILEA Napa Sonoma for over 8 years, attending events and in the last three years has been on the Board as the VP of Programs and Education and now the current President. She is excited to oversee the chapter, while meeting and introducing people in the Events Industry.


Brooke Altman, Immediate Past President

Orchard Avenue Events

In 2003, while working in sales for a wine distributor and as a restaurant manager in Connecticut, Brooke decided that California was the place she wanted to be!  She packed herself up and moved to San Francisco in search of her dream job.  Brooke started working as an Event Coordinator for Knights Catering for a few years, before moving to Sonoma to work as the Director of Events at Viansa Winery.  It was at Viansa where she became an ILEA member, and have been one for 7 years now. Brooke just launched her new event planning company last year, Orchard Avenue Events, and is looking forward to continuing her ILEA involvement with Orchard Avenue Events and as the ILEA Napa-Sonoma board immediate past President.


Pilar Mustafa, VP of Programs

Flutter Events
PO Box 14776
Santa Rosa, CA 95402


Anyone who meets Pilar will see that her passion for events is all consuming.  Her ultra-organized personality combined with energy and creativity is what her couples appreciate her most.

With over ten years of event experience, including corporate event planning and production in New York followed by winery event and wedding planning in Napa and Sonoma, Pilar has a wealth of professional experience which sets her apart in the event industry.

Pilar is fiercely loyal, unapologetically enthusiastic (and honest), and believes trust is the ultimate key to success in any relationship. She has been a member of the ILEA Napa-Sonoma chapter for 2 years and served on the events committee since 2015.



Madeleine Reid, VP of Communications

Treasury Wine Estates
8555 Sonoma Highway
Kenwood, CA, 95453

Madeleine was born into the event and hospitality industry, a product of two restaurateurs. She began her career working for a luxury catering company which taught her the intricacies of planning events, and also afforded her the opportunity to travel and participate in international food and wine shows. After  years of honing her craft on catering side of the event industry, Madeleine ventured into the wine business. Now, her enthusiasm for luxury events and wine aligns well with her position in the Events Department at Treasury Wine Estates, where she designs custom event experiences for clients, seeing the event from beginning to fruition. Madeleine has been an ILEA member for two years and is honored to serve on the Board of Directors.


Lindsay Seel, VP of Membership

Sales Coordinator
Found Vintage Rentals
Direct: 707.339.0458

After seven years in corporate America as a sales & marketing manager at Nestle USA, Lindsay and her husband took a year off to travel the world and explore their life passions. Following their sabbatical, they returned to the US and took a chance on a life in California wine country. Lindsay works for Found Vintage Rentals as their Northern California Sales Coordinator, where she oversees design & logistics for wine country events. She previously worked with Paula LeDuc Fine Catering as an Exclusive Venue Manager, where she oversaw event logistics at seven properties.

Lindsay loves being involved in ILEA for many reasons, including meeting new friends, learning more about the events industry and increasing membership opportunities. She also gives her time to the Junior League of Napa Sonoma, where she serves on the community outreach committee.



Victoria Petersen, Director

E3 Event Planning 

Victoria is the founder of E3 Planning | Events, Experiences, Environments.  In this role she designs and produces events including holiday parties, partner retreats, knowledge fairs, and company meetings. She also fabricates custom props and trade showbooths, writes, and engineers marketing outreach. Victoria has been a member of ILEA Napa-Sonoma since 2011 and before that the ILEA Washington DC chapter.  Her event “Once Upon a Midnight Dreary” received a Capital Award for décor. Victoria is a Certified Meeting Planner, Project Management Professional, and Certified Tourism Ambassador for Sonoma County.  She holds a B.S. degree from UC Davis in Environmental Design and a certificate in Floristry from Santa Rosa Junior College.  She lives in Windsor, CA and enjoys hiking with her dogs


Anthony Levy, Director

Park Avenue Catering
591 Mercantile Dr
Cotati, CA  94931

Anthony has 20 years of experience in the special event industry and is a founding member of the ILEA Napa-Sonoma Chapter.  He is passionate about local and international cuisine, and any opportunity to enhance the culinary experience. Anthony’s passion for food started by “enjoying all of my mum’s cooking and baking.  I love to serve, create and solve”.


Kate Swee, Director

Entire Productions 

Never one to sit idly by, Kate spent the beginning few years of her post-college professional career (and even skipped her graduation) to tour the world with renowned Radio Host Garrison Keillor, serving as Talent Researcher, Music Coordinator and Writer for his Midwestern classic, “A Prairie Home Companion.” After several years of living out of a suitcase, Kate then decided to return to her home in the Bay Area in late 2013.Following success as an Ops and HR Manager in the SF tech world, the itch for the creative bug came back with a vengeance. Now, though comparatively new to the fast-paced world of Social and Corporate Events, Kate has found no difficulty in quickly catapulting herself and her creative services to the top of the industry. During this past year as an Account Executive for Entire Productions, Kate has been able to let her imagination come to life on a daily basis by curating amazing, out-of-the-box entertainment experiences for corporations, non-profits, wedding planners, venues, and moreAs a Director on the Board of ILEA Napa-Sonoma, Kate is looking forward to becoming more involved in the thriving community of Wine Country Event Professionals, and taking part in ensuring the chapter’s growth and success for years to come.


Jerry Shultz, Director

Portable Party Crew West
PO Box 1428
Novato, CA  94948





Antoinette Allison, Director

Pure Luxury Transportation
4246 Petaluma Blvd., North
Petaluma, CA 94952