Sip & Learn: Selling Your Way to the New Norm with Alan Berg

When:  Oct 21, 2020 from 10:00 AM to 12:00 PM (PT)
Associated with  Napa-Sonoma Chapter

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Sip___Learn_10-21-2020.pngSelling Your Way to the New Norm in the Wedding & Events Industry

Guest Host: Alan Berg, CSP

These are crazy, uncertain times and navigating the sales and marketing process now requires a delicate touch, and professional help.

The more things change… the more they’re not remaining the same. Selling during a crisis is a delicate balance. Without sales your business can’t survive. How you handle marketing and selling now will determine your business’ future.

Join marketing guru, Alan Berg CSP for this webinar and hear:
· How to relate to current and prospective customers at this time
· How to stay relevant and top of mind
· How to approach your marketing and advertising
· Ideas for closing the sale and getting commitment when money is tight.

More than ever, we need to sell our services in this challenging time.  We're excited to welcome a great speaker with a proven record of successful sales.

So get that coffee or wine, and get ready to SIP & LEARN! 

Alan Berg, CSP

Alan-Berg-jim_kennedy_photographers-dark-suit-square.jpgWith more than 25 years in sales, marketing and sales management, Alan Berg has been called “The Leading International Expert on the Business of Weddings & Events”. He’s the wedding and event industry’s only Certified Speaking Professional™ and one of only 36 Global Speaking Fellows worldwide!

Alan has extensive sales, sales management and marketing experience ranging from publishing two wedding magazines, to Vice President of Sales at The Knot. He’s an Education Expert for WeddingPro and consults for major industry websites in Ireland, Dubai, India, Australia, the UK, as well as countless venues, hotels, bridal shops, planners, entertainers and more.

Alan has presented in 14 countries, 5 of them in Spanish (which he taught himself) and is the author of 5 books. He speaks to thousands of entrepreneurs and business professionals every year through webinars, live presentations and on-site sales training.

More from Alan Berg

After our webinar, you can catch Alan at these very limited workshops below!

Thursday, Oct. 22nd, Group Website Review Session (only 10 businesses) -

Join Alan for an affordable, small group website review session. Learn the best practices on how to help your website convert more traffic… and save 20% with this special link for ILEA Napa-Sonoma friends and members only!

Monday, Oct. 26th, Close More Sales Workshop (only 10 people) -

Are you tired of getting ghosted on your inquiries and follow-ups? Join Alan and a very small group for this affordable workshop, and learn how to respond so they actually reply, and so you can take them to the next step… the sale! Use the special ILEA Napa-Sonoma link and save 20%!


Please consider a donation based on whatever you can pay. Contributions help offset costs related to producing our networking and education events. We want to help you connect, empower and make an impact in our community. Thank you for supporting your events community's professional association, ILEA Napa-Sonoma!

About ILEA Napa-Sonoma

ILEA Napa-Sonoma is a community of live event professionals rich in spirit, creativity and connections. Our members are located primarily in the Napa and Sonoma Counties and throughout Northern California. We value creativity as part of our culture and our spirit. We are a community that looks forward to the future with confidence and anticipation, and looks back at our achievements with pride. We care about each other and are interested in seeing our members businesses flourish!

Learn more about joining the ILEA member community.




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